email list managment

the process of selling mailing lists. List management includes the tasks of publishing data cards and maximizing sales through promotional efforts. It also includes the responsibility of processing orders, coordinating approvals with the listowner, and coordinating fulfillment with the list owner's service bureau.A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list". email list managment