us consumer database

When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low.us consumer mailing list that is even a month old can contain a large portion of outdated addresses, not because it was an inaccurate list, but because people’s addresses changed in the period of time between when it was generated and when it was used. us consumer database