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It’s a given that email marketers want to grow their lists, but bigger isn’t always better. A low-quality list – low open rates, lots of bounces, and a helping of spam reports – can ding your sender reputation, making it harder to get your emails into inboxes. In a survey by BlueHornet and Ascend2 of marketing, sales, and business professionals, more than two-thirds said that growing and maintaining lists is very important to the overall success of their marketing programs. It’s also a top challenge for them. Ninety-five percent said that their email list growth is a measure of success for marketing programs, but 74 percent said their email lists were growing slowly or not changing at all. buy email list