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Campaigns that focus on a specific product or service will be more target and the call the action direct. Offering a special offer or promotion for a limited time only will attract a higher rate of conversion so you’re likely get sales and when analysing the click statistics you’ll learn more about your email list subscribers e.g. what they’re interested in for future campaigns. These product or service campaigns also get a higher unsubscribe rate and while that’s a little scary it’s also an opportunity to segment your email list. Another way of segmenting your email list is by requesting their input on the sign up page – ask your subscribers what they’re interested in. The easiest way to do this is to offer a few options and they make their selection before subscribing. dropped domain download