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E-mail list companies provide a range of options in this area. It becomes crucial to find a list that is in the demographic that you would like to target. Over and above standard demographic criteria for B2B email lists such as company revenue, industry segment and sub-segment, number of employees, titles and designations of proposed recipients, one can also perform location based targeting for the campaign. With email marketing, one thing to keep in mind is retaining focus on quality contacts, over the actual quantity of emails sent. Understandably numbers are equally necessary in order to achieve campaign goals, but infoAnalytica recommends breaking down your database and performing Type A/B testing on the data to tweak your email content for maximum results. Also, while marketing to North American audiences it becomes critical to follow the CAN-SPAM Act guidelines. email list download