quality email list 2016

According to our 2016 Email List Strategy report 71% of marketing professionals asked about their email list strategy goals said that increasing list quality is a priority. In my opinion, this should be much higher. Maintaining a clean subscriber list is so important to the success of an email campaign, as the quality of your list can determine whether your email lands in the inbox or spam folder, or gets outright blocked by the mailbox provider. But what does maintaining a high quality list mean? It means that your subscriber list should be free of any spam traps, unengaged subscribers, and unknown users. Need any of these terms defined. quality email list 2016