Marketing Modes For existing customers using other services of company For New customers (visiting website for the first time) Email Marketing Email Marketing SMS Marketing SMS Marketing Reimbursement Coupons Discount Coupons Special Offers Online Ads Money back for first time customers Target: Increasing recharge frequency . Increasing the recharge amount per recharge . Shorten recharge period . Sustaining loyal customers, and focusing on New Customers to convert them into loyal customers.